Local SEO Case Study: Cleaning Master Dominates the Liverpool Market

Overview: Cleaning Master, a professional cleaning service based in Liverpool, partnered with Aflah Tech to skyrocket their visibility and boost their local SEO performance. Within just a few months, we saw an almost 100% increase in organic calls. Visibility and rankings improved significantly, but what can a business buy from rankings alone? 😏 Our team at Aflah Tech did an exceptional job, and while bragging feels great 😄, we also want to share how we achieved these results. If you’re struggling to get results, this small case study might help you!

1. Google Business Profile Optimization

• Optimized Business Name: We changed the business name to include relevant keywords right from the start. When done correctly, this alone can boost search rankings and conversions. (Always check Google’s guidelines before doing this!)
• Selected the Right Category: We chose a niche category that directly served Cleaning Master’s target audience. Niching down locally not only improved search results but also led to more profitable leads.
• Updated Photos: We replaced outdated photos with new, appealing ones. Listings with attractive visuals get more clicks and rank higher. We included friendly faces, team pictures, before/after shots, and behind-the-scenes images to resonate with potential customers.
• Uploaded Videos: Videos were added to appear in mobile search results, enhancing engagement.
• Managed Spam: In industries like cleaning, competitors often create fake listings. We kept a vigilant eye on these and fought against spam daily to maintain Cleaning Master’s top spot.
• Added Relevant Attributes: We ensured that only applicable attributes were added to the GBP. Misleading attributes can lead to negative reviews.
• Weekly Posts: We posted weekly about bottom-of-funnel topics to give potential customers a reason to contact Cleaning Master—whether through trust-building or offering deals that create urgency.
• Added Services: Relevant services were added to the GBP, ensuring optimal visibility and customer relevance.
• Social Profiles & Products: Social profiles and services were listed as products to drive engagement.

2. Website SEO

• Ranked the Homepage: We optimized the homepage for the main service term, balancing branding and ranking.
• Created Service Pages: Pages for each revenue-generating service were developed, focusing on lower search volumes but higher conversion rates.
• Developed Service Area Pages: We created pages targeting specific areas, ensuring comprehensive local coverage.
• Published “Best in Area” Articles: Articles like “Commercial Cleaning Services in Liverpool” helped attract traffic while positioning Cleaning Master prominently.
• Parasite SEO: We replicated articles on platforms like Medium and LinkedIn to drive additional traffic.

3. Citations

• Standard Citations Package: We created 100 niche and country-related citations for additional visibility.
• Bing Optimization: Although Google dominated, Bing provided a small but valuable percentage of leads.
• Directory Sign-Ups: Cleaning Master was registered on directories ranking for primary and secondary keywords.

Conclusion

By optimizing the Google Business Profile, enhancing website SEO, and carefully managing citations, Cleaning Master now dominates the Liverpool market. The business enjoys a steady stream of qualified leads and higher conversion rates, all while scaling rapidly with predictable revenue.

If you’re ready to dominate your local market, Aflah Tech is here to help. Schedule a free audit call today and discover how we can transform your business!