October 20, 2024
SEO Case Study: Future Living Care
Client Overview
Future Living Care provides premium assisted living and residential care services for seniors across the UK. Their goal is to deliver a compassionate, high-quality environment tailored to the needs of their residents.
Challenges
- Limited online presence and low search engine visibility.
- Minimal traffic to the website from organic searches.
- No structured content strategy targeting keywords relevant to senior care services.
- Competitors dominating local search results for assisted living and care home-related keywords.
Our Approach
-
Website Redesign and Optimization:
- Revamped the website with an intuitive layout and responsive design to enhance user experience.
- Ensured technical SEO compliance, including structured data implementation, meta tags, and a logical site structure.
-
Content Strategy:
- Developed keyword-rich landing pages for services like "Residential Care" and "Dementia Care."
- Published informative blogs and articles on senior care topics to establish thought leadership and drive organic traffic.
-
Local SEO Optimization:
- Fully optimized the Google My Business profile, including high-quality images, service descriptions, and targeted local keywords.
- Built citations and directory listings to boost local search visibility.
-
Backlink Strategy:
- Acquired backlinks from high-authority sites in the healthcare and senior living industries.
- Engaged in guest blogging and partnerships with relevant organizations to enhance domain authority.
-
Speed and Performance Optimization:
- Improved website load speed by optimizing images, enabling caching, and utilizing a Content Delivery Network (CDN).
Results Achieved
- Organic Traffic: Increased by 250% within 12 months.
- Keyword Rankings: Achieved top positions for terms like "Assisted Living UK" and "Senior Care Services."
- Local Visibility: Consistently appeared in the Google 3-pack for searches in target regions.
- Lead Generation: Significant growth in inquiries and consultations through the website and GMB profile.
- Website Performance: Load time reduced by 40%, resulting in better engagement and lower bounce rates.
Client Testimonial
"The SEO strategies implemented by this team have completely transformed our online presence. We've seen remarkable growth in traffic and inquiries, and Future Living Care is now a recognized name in the senior living space. Highly recommended!"
