Case Study: Driving Growth for Bibby Energy Solutions

Client Overview

Bibby Energy Solutions is a leading provider of EV charger installation services in Liverpool. They specialize in home electric car charger installations, offering reliable, high-quality solutions to meet the growing demand for eco-friendly transportation.

Challenges

• Low online visibility and limited organic traffic.
• Minimal local presence on Google My Business (GMB).
• A non-optimized website with slow loading speed and inadequate content.
• Limited backlinks and citations impacting domain authority.

Our Approach

1. Website Revamp and SEO Optimization:
   • Designed and developed an SEO-friendly website optimized for fast loading and mobile responsiveness.
   • Ensured technical SEO compliance, including structured data, schema markup, and proper meta tags.
2. GMB Optimization:
   • Fully optimized their Google My Business profile, including adding high-quality images, targeted keywords, and service area details.
   • Encouraged customer reviews to build credibility and local ranking.
3. On-Page and Off-Page SEO:
   • Conducted a complete on-page SEO overhaul, including keyword research and optimization of title tags, meta descriptions, and headers.
   • Built a robust off-page strategy with high-quality backlinks and local citations from industry-relevant directories.
4. Content Strategy:
   • Created and optimized service-specific pages to target high-intent keywords such as "home EV charger installation Liverpool."
   • Regularly published blogs and articles on topics relevant to the EV industry, enhancing domain authority and driving organic traffic.
5. Citation Building:
   • Submitted the business to local directories and ensured consistent NAP (Name, Address, Phone) information across all platforms.
6. Speed Optimization:
   • Improved website speed by compressing images, enabling browser caching, and implementing a Content Delivery Network (CDN).

Results Achieved

• Organic Traffic Growth: Increased by over 300%.
• Keyword Rankings: Achieved top positions for key terms like "EV charger installation Liverpool."
• Local SEO Dominance: Consistently ranks in the Google 3-pack for local searches.
• Lead Generation: Significant increase in inquiries and bookings through the website and GMB profile.
• Website Performance: Reduced load time by 45%, improving user experience and conversion rates.

Client Testimonial