Case Study: The Treatment Table's Journey to Success

The Treatment Table, a prominent wellness and therapeutic service provider, partnered with Aflah Tech to enhance their online presence and boost their local SEO performance. The goal was to increase website traffic, calls, and overall customer engagement through strategic SEO and Google Business Profile (GBP) optimization.

Project Duration: The progress report covers the last three months of work.

Key Achievements

• Significant Increase in Calls and Website Visits:
  • The first business saw 194 interactions this month, a significant boost in engagement.
  • There were 29 calls, marking a 52% increase from the previous month.
  • The website experienced 141 visits, reflecting a 48% growth.
• New Business Performance:
  • The second business, which Aflah Tech recently began optimizing, recorded 26 calls and 121 website visits, demonstrating a strong start.

Strategies Implemented

• Comprehensive Website Audit:
  • A thorough audit was conducted to identify areas needing improvement, focusing on technical SEO, content gaps, and user experience issues.
• Service Landing Pages Optimization:
  • The service landing pages were enhanced with geo-targeted keywords and entity attributes to cater specifically to the local audience.
  • Call-to-Actions (CTAs) were optimized to offer multiple options, increasing user engagement and conversion rates.
• Content and Internal Linking Optimization:
  • Content was optimized with a focus on local keywords, ensuring it was relevant to the target audience in the specific geographical area.
  • A well-structured internal linking strategy was implemented to improve navigation and guide users through the website efficiently.
• Topical Map Development and Schema Markup:
  • A topical map was created to cover all relevant services comprehensively, ensuring the website addressed all potential user queries.
  • Schema markup was applied to improve search engine understanding of the content, enhancing visibility in local search results.
• Google Business Profile (GBP) Optimization:
  • Custom Categories: Unique categories were added to the GBP, which played a crucial role in improving visibility.
  • GBP Post Updates: Regular updates were posted on GBP to keep the profile active and engaging.
  • Business Hours and Review Management: Business hours, especially peak times, were adjusted for optimal visibility. Negative reviews were managed strategically, and 27 organic 5-star reviews were obtained from satisfied clients.
  • Visual and Citation Strategy: High-quality images were added, including those featuring influencers to build credibility. A tailored citation strategy was applied to further strengthen local SEO.
• Social Media Engagement:
  • Consistent posting on social media platforms helped maintain engagement and drive traffic to the website and GBP.

Before & After Transformation

Before:

• The Treatment Table's GBP was buried in search results, leading to low visibility.
• They were facing intense competition and missing out on valuable leads.
• The client received many unqualified inquiries, wasting time and resources.

After Three Months:

• A significant spike in calls and website visits, nearing 100 calls monthly.
• No more cold calling or chasing leads, as the phone is constantly ringing with qualified inquiries.
• Effortless appointment bookings, even during traditionally slower periods.
• The business is scaling rapidly, with a predictable and growing revenue stream.

Conclusion: The Treatment Table's transformation is a testament to the power of well-executed local SEO and GBP optimization. In just a few months, Aflah Tech was able to turn a struggling online presence into a dominant force in the local market. With ongoing optimization and strategic enhancements, The Treatment Table is poised for continued success.